Lord Alan Sugar regrets using Prince Philip to gauge the quality of his joke, whereby he compared elite Senegalese athletes to Marbella tat salesmen based on the premise they’re both black.
Initially, the businessman wasn’t 100% sure that sharing his joke with Twitter, and in turn the whole world, was a good idea.
But after firing up WhatsApp and sending it to Prince Philip – who claimed it was the funniest thing he’d seen since Prince Harry’s Nazi costume – Lord Sugar was convinced.
He said: “I figured that if Prince Philip – one of the most professional and straight-laced people in the country – thought it in good taste, it couldn’t possibly be offensive. But it turns out I was wrong.
“The main thing I want people to know is, I’m definitely not racist.
“I have Jewish heritage, you know. And we had a lady called Yasmina Siadatan win season five of The Apprentice. Yasmina Siadatan!”